culture.gov.au

Connecting you with Australian culture online

Audiences and Accessibility

Culture sector audiences can include visitors to an exhibition, a shop, or a website.

Some potential audiences are:

• Indigenous (see a list of Indigenous portals)
• Kids (see a list of Kids portals)
• Youth (see a list of Youth portals)
• People with disabilities (see 'Access Finder' website).

Depending on the expected or intended audience, consideration may need to be given to such things as cultural sensitivities, age-appropriateness and accessibility.

Market research and statistics

For information about market research and statistics see business.gov.au - Market research & statistics.

Accessibility

Accessibility describes the degree to which a product (e.g., device, service, environment) is accessible by as many people as possible. This is most commonly considered in relation to people with disabilities due to the barriers to access which disabilities can cause.

• Read our article on Disability and the arts. Art forms such as dance, theatre, writing, music and the visual arts draw on the creativity and interests of Australians of many abilities.
• Human Rights and Equal Opportunity Commission (HREOC) - Disability rights. HREOC's mission is to lead the promotion and protection of human rights in Australia. making human rights values part of everyday life and language;
• Website accessibility
  • Read our website collection policy on accessibility based on W3C and Australian Government Information Management Office (AGIMO) guidelines on accessibility and equity.
  • See also our internet development guide
  • Collections Australia Network (CAN) Accessibility for Websites
• Disability organisations
  • DiVine is a website written by and for people with a disability. The site is published by the Victorian Government’s Office for Disability in the Department of Planning and Community Development.
  • Accessible Arts promotes and provides opportunities for people with disabilities to participate in arts and cultural activities either as audience members
  • Arts Access Victoria provides access to arts and cultural activity for people who are disadvantaged, including people with a disability.
  • Arts Access Australia is the national peak body of State and Territory arts and disability organizations working to increase access and participation in the arts for the one in five Australians with a disability.

See also:

• Developing a website
• Venues