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The Web: a summary (screen 7 of 20)
In earlier Guides, you've learnt that the Web is a tool you can make use of in your business. To do that effectively, you need to understand how it works.
You need to know:
- What HTML is.
- How URL addressing works.
- How to use search engines to find what you are looking for.
In coming years, the numbers of Internet users will continue to increase dramatically. Business use of the Web will surge. Access will become faster and easier. And a lot more of people's normal daily activities like shopping and banking will be done on the Web - already 
GreenGrocer.com.au(1) and Woolworths(2) provide these services in Sydney, Canberra and Melbourne. The major banks - like the Commonwealth(3) and Westpac(4)- provide Internet banking services. You can buy tickets to cultural performances online at Ticketek(5), and buy CDs, videos, DVDs and books from the ABC Shop(6).
Cultural workers and cultural organisations must be a part of this new medium if they are to benefit from it. Many already are. When you have an opportunity, look at what some cultural organisations are doing with their websites, and take inspiration from their endeavours. Then use some imagination to push your site a step further.
There is more information about electronic commerce in a later screen of this Guide(7).
The Web can be of enormous benefit to your cultural organisation.
Ask yourself this...
- What could I do with a website for my organisation?
- What would a website do for my organisation?
- What services could I provide on a website?
- What obstacles are there to creating my own website?
- Why would my audience/clients want to use my website?
- What do I want from websites at other cultural organisations?
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7 of 20 |
References
- GreenGrocer.com.au http://www.greengrocer.com.au/
- Woolworths Home Shopping http://www.homeshop.com.au/
- Commonwealth Bank http://www.commbank.com.au/Netbank/
- Westpac http://www.westpac.com.au:80/olb/prom_olb_offerpage.html
- Ticketek http://www.ticketek.com.au/
- ABC Shop http://shop.abc.net.au/
- Guide 3 screen 19 http://culture.gov.au/resources/guides/g3/s19.htm.
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