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What will you put on your website? A checklist (screen 6 of 10)
Now that you have had a chance to think about your business plan and where the Internet fits into it, it's time to analyse what you do within your organisation so you can prepare for a website of your own.
Write out a list of all activities undertaken by your organisation.
Mark each activity as one of the following:
- Unsuitable for online.
- Suitable for either online or traditional approaches.
- Best suited for online.
You can print the following sample checklist to help you with this task. This checklist is a useful starting point, but will need to be modified to suit your particular needs.
Checklist for suitability to the Internet |
Unsuitable
for online |
Suitable for
online |
Suitable
for either online or traditional approaches |
| Advertising | |||
| Advertising staff vacancies | |||
| Surveying the public | |||
| Selling tickets | |||
| Promoting exhibitions | |||
| Conducting research about an exhibit | |||
| Producing a newsletter | |||
| Creating a magazine | |||
| Providing education opportunities | |||
| Communication | |||
| Advertising services, opening times, location and so forth |
Do you have the resources to maintain your website?
Even if you get someone else to look after your website, such as your Internet Service Provider (ISP), you still need to provide the information they need to update your website at regular intervals. Staff may have to be assigned to this task.
This is even more of a resources issue if the website is being looked after in-house. One or more staff will have to be committed to the task of updating the site.
This does not mean that you need to have Web experts on staff. You could call in experts as needed for site management, with internal staff being involved in updating content and responding to enquiries.
| 6 of 10 |
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