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Guide 7. How do I create my website?
Evaluation: encouraging feedback (screen 16 of 17)
Encourage feedback
The feedback you get from your visitors need not be all passive.
- Encourage users to send you emails as a form of feedback detailing their responses to the site.
- Provide users with a form they can fill out and submit online. The results of such surveys can be collated and analysed automatically.
- When people visit your organisation in the flesh you can ask them if they have seen your website, and whether they found it useful.
- Ask staff who have used the site what they think and what feedback they've received from others.
One way to encourage visitors to your website to become physical visitors to your organisation is to provide 'online specials'. A form printed out from your website, for example, could promote discounts on entry fees or purchases.
Updating your website
Even if you have created a great website it still needs to be updated regularly if it is to remain relevant and enticing.
This raises the issue of who is responsible for updating a site and what staffing models for maintaining it(1)there might be. There should be clear lines of responsibility and procedures for this. Both subject matter experts and Web managers need to be involved, since not only will content require updating periodically, but also the website's look and feel.
Decentralise
If you are part of a large organisation, you could look at decentralising updates to your site. Each department or group could be responsible for their own Web screens, and could update these as necessary without having to wait on other departments to do their updating.
An advantage of this is that it is more likely that parts of the site will be current. Also, it helps to give ownership of those parts of the site to the people responsible for them.
If you do this, ensure you provide standard templates and a style guide for the various areas. Use of these templates and guides will ensure a standard look and feel across your website, even though it's being maintained and updated by different groups of people. Provide this information on an Intranet if you have one so it's easy for your staff to access.
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References
- Guide 5 screen 7 http://culture.gov.au/resources/guides/g5/s7.htm
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