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Guide 9. I'm online. Now what?
Using audio and video (screen 5 of 8)
Once you have decided you are going to develop a website, consider whether you will add audio and video to it. If you do it can make for an impressive site that attracts users and provides an interactive experience. It's important users can 'do' things at your website and that you update and change website content regularly.
You might like to review some of the issues affecting the planning and development of a website(1).
If you use audio and video(2) your users will need plug-ins(3)they may not have. Using audio and video will also increase download times - especially for home users using an ordinary telephone line and a modem(4).
This said, though, you as a member of the cultural community should consider audio and video options as they could best provide your users with an Internet experience. After all, most culture depends on hearing, seeing and interacting.
It is worth investing in new technology to bring the experience of what your organisation does to your users.
Updating your website
No matter how great you think your website is, it can always be improved.
Initially any extension of a website could involve the inclusion of a market survey, or other encouragement of feedback(5).
As you extend your website, however, you should consider incorporating new types of services for those who visit. Add a discussion list(6). Add audio or video enhancements. Run a newsletter. Encourage interactions.
You should also consider promoting commerce(7)on the Internet. However, this should be approached only after careful planning, since a large potential market does not necessarily translate into instant success.
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References
- Guide 7 screen 1 http://culture.gov.au/resources/guides/g7/s1.htm
- Guide 7 screen 12 http://culture.gov.au/resources/guides/g7/s12.htm
- Guide 7 screen 4 http://culture.gov.au/resources/guides/g7/s4.htm#plugin
- Guide 6 screen 3 http://culture.gov.au/resources/guides/g6/s3.htm
- Guide 7 screen 16 http://culture.gov.au/resources/guides/g7/s16.htm
- Guide 3 screen 15 http://culture.gov.au/resources/guides/g3/s15.htm
- Guide 3 screen 19 http://culture.gov.au/resources/guides/g3/s19.htm
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